Company Profile: The Cryptic Gaze
The Cryptic Gaze is a newly launched alternative-aesthetic clothing brand specializing in moody, countercultural, and witchy apparel. Selling primarily through Etsy, they approached me to develop a cohesive brand kit that would define their visual identity and establish a strong, recognizable presence in the alternative fashion space.
My Role: Brand Designer
As the Brand Designer, I developed the complete visual identity for The Cryptic Gaze. This included designing the primary logo, darkform variation, wordmark, and submark, as well as establishing a cohesive color palette and type system to define the brand’s moody, esoteric, and spooky aesthetic. The logo carries layered meanings, I embedded subtle letterforms within the logo: the eye’s highlight forms a discreet “C,” while the snake’s tail curves into a stylized “g.” These hidden elements reinforce the brand’s identity in a way that feels meaningful, intentional, and true to its esoteric aesthetic.
