Overview
Known for meticulous, era-accurate costuming, exceptional musicianship, and electrifying, high-energy performances, Jumping Jack Flash is widely regarded by critics, venues, and fans as “the next best thing to the real Rolling Stones.”
To help drive ticket sales and sell out multiple shows, I led their Meta advertising strategy—developing a reusable short-form video ad, refining high-performing ad creative, and continuously optimizing copy to maximize reach, engagement, and conversions. Since tickets were processed on the venue's individual websites and I wasn't permitted to install a pixel, I tracked landing page views rather than purchases to approximate ROI.
Key Outcomes
- Both shows completely sold out
- 59,835 total impressions generated across platforms
- 3,610 landing page views
- 17% of ad budget saved, as tickets sold out before the cap was reached
Campaign Strategy
I developed a targeted Meta campaign strategy building distinct audience segments for each. These included recent engagers, location-based lookalike audiences, and demographic targeting based on interests and age.
Within each campaign, I maximized available creative by producing 5–8 ad variations and writing multiple caption options to test performance. I continuously monitored engagement metrics, pausing underperforming ads and reallocating spend to top performers. This iterative approach led to both shows selling out, including a notoriously challenging venue in Laguna Beach, where audience reach is typically limited due to its somewhat isolated, small-town setting.
Creative Approach
Reels
Short-form video showcasing how JJF isn't just another low effort, dusty tribute act. Designed to stop the scroll, show just how close JJF is to the real thing, and provide all of the necessary info to purchase a ticket.
Static Ads
Vivid, exciting photos from past live shows. These assets delivered some of the most cost-efficient traffic in the campaign.
Copy
Direct, keyword-rich messaging emphasizing the classic rock n roll vibe and clear next steps.