Space Oddity

Brand Building

With minimal ad spend, growth had to be earned rather than bought. I built Space Oddity's brand through intentional design, a strong and consistent visual identity, and organic social content that actually reflected the texture of what we were making. Word of mouth did the rest, because when the experiences are right, people can't help but talk about them.

Experiential Design

What sets Space Oddity apart is an obsessive commitment to transformation. We don't work in venues, we reinvent them. Every surface, corner, and sightline becomes an opportunity to pull attendees out of the ordinary and into something they couldn't have imagined walking through the door.

Our spaces are built from texture and atmosphere: dramatic fabric draping, layered lighting that shifts the emotional register of a room, and rich details that rewards a closer look. We design interactive installations that become destinations in themselves, including a life-size clamshell throne evoking Botticelli's Birth of Venus, an immersive room drawn from the surreal iconography of Twin Peaks' Black Lodge, a glowing suspended heart that pulses light across the room, and a 20-foot fabric-drenched rig that anchors the entire space and doubles as a performance structure. These environments invite participation, spark conversation, and become part of the performances they contain.

Live Production

In live event production, your professionalism isn't measured by how well things go, it's measured by how well you respond when they don't. Injuries, equipment failures, venue floods, and sudden weather changes are not edge cases; they're part of the job. I learned to lead through disruption without letting it show, keeping performers, clients, and crew grounded while pivoting in real time. In a high-stakes, fast-turnaround environment, composure and adaptability aren't soft skills, they're the whole game.

Client Relations

Space Oddity's client relationships spanned the full spectrum, from corporate and private event clients seeking elevated entertainment, to festival organizers and scrappy local art collectives. Each relationship required a different kind of fluency: translating a corporate brief into something with creative authenticity, collaborating with festival producers on logistical realities, and crafting offerings to perfectly suit any environment.

Clients came to Space Oddity because they wanted something unique, captivating, and smoothly executed, and a significant part of my role was aligning both sides on the scope and details, then delivering something that exceeded what they'd imagined. The repeat clients and word-of-mouth referrals that drove our growth speak to our impact.

Creative Direction

As Creative Director, my role was to hold the vision for every project from concept to curtain call. That meant developing the overarching narrative and aesthetic for each event, designing or overseeing costumes and characters, directing performers, and coordinating a roster of artists, designers, and collaborators toward a single cohesive world. It also included executing the graphic design for the vast majority of our collateral, or guiding external designers on the rest.

The work required equal parts imagination and precision. A concept is only as strong as its execution, and execution at this scale means making hundreds of small decisions that all have to add up to something that feels effortless to the person experiencing it. I learned to lead creatives with a light hand, giving enough structure to keep everyone moving in the same direction while leaving room for the fruits of collaboration.